I was at the Fossil store the other day looking at all the watches... I began asking the store Clerk how the company was doing with the recent economy and she said they were still "goin strong".
This, or course, was a bit surprising considering the decline of watches in general. It then occurred to me that the secret to being a successful watch company is to adapt and position watches as 'awesome' accessories and not as time pieces.
Maybe Rolex, with it's expected decline in 2010, could take a lesson from fossil.
Fossil has always had the funnest branding, styles, packaging. I have a whole book on their stuff if you'd ever like to check it out. It's a history of their watch tins over the decades.
ReplyDeletePlus, they're never freakishly expensive, but of a high quality. Result: people will buy them more freely and more often.