Thursday, April 2, 2009

MTV, please stop sucking!

So, MTV's ratings have been declining. I must say I am not surprised.

I agree that it was smart to adapt and create a new image away from music videos, since the need for constant videos on TV has lessened due to On Demand, Launch and Youtube. However, the network that had once prided itself on being the young voice of America, is loosing that nitch. Networks like "The N" and "Teen Nick", which are ironically also under the Viacom umbrella, create a more compelling world for young Americans to enjoy.

MTV has become so obsessed with being current and new that its constant updates and changing schedules has made the programs that may be well received, fall to the shadows...

I don't deny that MTV has potential to come back, but I think they need to go back to their "rebel" roots and shock people. Maybe go dry for a while and then come back with a vengeance.

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