Poor Tropicana!

The Tropicana issues have been "the talk" lately, so I thought I should open the issues for discussion...

Consumers hate it and I'm not surprised.

If you think about it, the new packaging makes visual scene. It looks clean, fresh and pure... three concepts that an OJ company wants to be associated with.

However, I don't think it was considered how much of a staple in culture Tropicana already was. Consumers already liked the packaging. This is the perfect example of changing something without considering culture first.

If I were assigned to change Tropicana's Corporate ID, the first thing I would do is go to a random coffee shop, sit down with a glass of OJ, and find out what random people think.

This all leads me to ask... Why change what's good? Stop fucking with what works!

Fossil this

I was at the Fossil store the other day looking at all the watches... I began asking the store Clerk how the company was doing with the recent economy and she said they were still "goin strong".

This, or course, was a bit surprising considering the decline of watches in general. It then occurred to me that the secret to being a successful watch company is to adapt and position watches as 'awesome' accessories and not as time pieces.

Maybe Rolex, with it's expected decline in 2010, could take a lesson from fossil.

ReaLLY?

I was talking to a group of people the other day. Some in the Ad world, some not. At one point an individual not in the ad world made a comment about an ad, and an individual in the ad world responded by stating "What would you know, you're just a consumer."

REALLY!!!!!!

Consumers responses dictate our industry jackass!

-RB

Lets do the Time Warp Again!

It's Just a Jump to the Left!

So I saw the Rocky Horror Picture Show live last weekend. Besides being SO MUCH FUN, I had the opportunity to witness something culturally relevant.

As you may know, RHPS is the longest running audience participation show, which means that people dance, throw stuff, and shout out random responses to the movie.

There was one part in the show when doctor Frankin Furter's rubber gloves were stained from blood. At this point, the audience yelled "where did you get Chris Brown's Gloves?" or something of that nature (referring to the tragic abuse to Rhianna done by Chris Brown.) While it's not tasteful, it also was not what was supposed to be shouted at that point in the movie.

My point here is that the shouts to the screen changed in response to current events and culture.

This made me realise what a strong brand the RHPS is! A brand that is consistently adapting and updating itself with time and culture... No wonder its still popular and has the largest audience participation in the world!

It dosen't make sence to me...

Branding isn't just a "logo", its the overall ambiance of the company... That being said, let's talk about this random salon I found (pictured above).

I saw this salon on the way to the gym. The next day, I went in and asked the receptionist, in a really cool, nice way, what this salon offers over others. She told me that it's best quality is it's uniqueness and respect for individual style...
Here's what doesn't make seance.... The salon looks like something out of "photo hunt". Every station looks the same, except for little, itty bitty differences...

She said the salon is all about Individuality and Uniqueness. There is NOTHING unique or individual about this. Weird huh?