So I saw the Rocky Horror Picture Show live last weekend. Besides being SO MUCH FUN, I had the opportunity to witness something culturally relevant.
As you may know, RHPS is the longest running audience participation show, which means that people dance, throw stuff, and shout out random responses to the movie.
There was one part in the show when doctor Frankin Furter's rubber gloves were stained from blood. At this point, the audience yelled "where did you get Chris Brown's Gloves?" or something of that nature (referring to the tragic abuse to Rhianna done by Chris Brown.) While it's not tasteful, it also was not what was supposed to be shouted at that point in the movie.
My point here is that the shouts to the screen changed in response to current events and culture.
This made me realise what a strong brand the RHPS is! A brand that is consistently adapting and updating itself with time and culture... No wonder its still popular and has the largest audience participation in the world!