Compost Modern = Awesome Post 2

"Why branding? There is so much of it out there, why do we need more?"




This was a very interesting point one of the speakers brought up at compost modern. He was referencing the worlds need to communicate who they are, through ones self image and through branding.

Excuse me if I get a bit "philosophical" here, but I think there is an innate desire for people (and companies) to brand themselves. To create an overall image, impression, feeling that will be intercepted and interpreted by others... Pretty deap, huh :).

Above all, the most important thing this speaker said involving branding is that "if you don't make something meaningful or compelling, someone else will."

This helps remind me that no branding or adverting strategy assighment is boring. As long as I focus on making this thing (dull or cool) compelling and meaningful, how could I be bored?

Compost Modern = Awesome

This past weekend I volunteered at an AIGA sponsored event entitled Compost Modern. Believe me when I say that it was so beyond amazing. The event explored ways to make design, branding and adverting more environmentally friendly.

From a planning perspective, it was amazing to see all of the strategic work involved in advertising green. There is SOOOO much to discuss involving this event, so I will be making a bunch of posts pertaining to it in the following week.

One of my favorite things that I had the pleasure of hearing was a revamped definition for Sustainability, and I almost directly quote... "What you do now, that won't fu*k up stuff later." This is something that EVERYONE in the advertising field should apply to their work. Imagine how much better campaigns and branding would be if a bit more of a futuristic approach was taken.

If you are curious on exploring the lectures and workshops from this event yourself, take a gander at the event website, www.compostmodern.com. It's full of goodies from this past weekend.