I was wondering downtown the other day and saw this little Gem. The arrow is pointing to some clothing on sale at the local "H and M" store.
It is another very basic form of advertising. This is using a basic, almost universal symbol to communicate a message. "look here for a great deal"
This is SOOOO much more effective than a big ass sign saying "Look here for a great deal" or "Sale". This simple arrow is a catalyst for curiosity and intern provides motivation for the customer to take a look and explore whats there.
I wish more ads were like this... Just offering a little piece of the story, and letting the consumer complete it in their own way. BRILLIANT!
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