Tuesday, February 17, 2009
Refresh this, Bisnatch!
From the new logo created by the Arnell Group, to the generation-refreshing ambiance created by TBWA-LA, its hard not to notice Pepsi's rebirth into culture. Even though I have mixed feeling about the campaign, its awesome to see a brand brave enough to make all these changes.
While in the subway I noticed some graffiti sticker art posted on the Ads.(above) It occurred to me that TBWA could turn this negative defacement into positive reinforcement. The campaign exudes individuality and expression self. This defacement does the same thing. It's an awesome way for this ad, which works to express individuality, to directly show and enforce it.
Think about it :).