Hey Everyone...
It's porn Monday here on Raisin Brand. Every Monday I will explore an "adult store" and discuss an advertisement, branding or cultural aspect that stands out to me.
For those of you who may be offended by this, Stop it! If you want to be a good advertiser, you can't ignore ANY aspects of the field...
Upon entering the adult store of the week "Rock Hard" located in the Castro of San Francisco, I asked the lovely clerk to direct me to the most popular section.
At the "popular" section I noticed a complete lack of creativity. None of the ads or video covers in the section were designed well. It was beyond obvious that there was no strategy or thought behind anything. The only thing that these various pornographic titles did was offer precisely what people wanted...
It's really quite interesting if you think about it... Not skill or thought, not guess work. The section simply focused on putting what people want right out there. I think a lot of us can learn from this.
It's a no Bullshit, purely honest technique of advertising.
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