This is a no brainier... Who doesn't prefer Target over Walmart?
I was watching TV the other day, and Walmart's and Target's commercials were nearly back to back. I found it interesting that both commercials are executing a similar message, "you can still have an awesome life while saving money."
However, Walmart's commercials blatantly come out and say that, where as Target showcases examples and allows consumers to make their own decisions.
I think Target's ads are much better. Allowing people to make up their own minds and be invloved in the process is always a nice idea.